Hi 👋 I’m Daniela, a UX & Innovation Lead.

I will help you gain clarity to make smarter decisions faster. I’ll also:

Refine your Product Strategy & Branding. 
Lead the design of holistic experiences people actually want.
Understand your customers, users and their needs.
Translate complex ideas into digestible information.
Foster a company culture that maximises learning & innovation.
Inspire and mentor your Design & Research teams.
Direct your Product, Design & Research teams to maximise the use of resources.
Mentor and coach junior UX teams

(And here’s the portfolio from my previous life as a Graphic Designer)

I have 16 years experience navigating complexity across Product Design, User Research, Branding, Innovation and Graphic Design, and have been endorsed by Tech Nation UK as a leader in Digital Technology.

Personal Ventures & Earlier Projects